The recently acknowledged scale of ad fraud and revelations made by industry leadership bodies are demanding a re-appraisal of marketing metrics as huge optimisation opportunities stare online marketers in the face.
The Big Question:
Brand teams’ biggest challenge is to determine the impact on their numbers – not “if” there is an impact – and enable mitigation strategies based on independent data.
In 2023 significant leadership bodies (*ANA, IAB) have re-appraised their previous estimates based on new research findings and analytics capabilities.
Annually, as much as $90 Billion (est. 2023) is diverted from budgets of online advertisers, rising to $170 Billion by 2028.
From bids won, through to impression delivered, viewable ads served, and most importantly, viewed by humans.
Newly available analytics tools are now able to provide these insights not previously possible.
Every online advertiser is guaranteed to be affected.
Degrees of severity varying range from 5% to over 85% of campaign value. (FouAnalytics 2020-2023, Truthsets.Online 2022-2023).
Let us show you what can be achieved, cost effectively, with a positive ROI in mind for you.
Truthsets.Online is an online advertising analytics, not a fraud verification, business. Never before has it been as easy to see the whole truth about campaign performance.
The Pew Research Centre has reported a substantial mismatch between human internet usage and the volume of advertising impressions purchased.
With up to 950 Billion daily impressions buyable, actual human internet usage falls short of being able to ‘consume’ all the online ad impressions bought. Only about one in every four online ad impressions is likely to be viewed by a real person.
Join us and be part of the digital advertising revolution with our FREE 2 to 4 week trial.
It’s time to save on your budget and / or reinvest through optimisation using our methodologies.
FouAnalytics, created by Dr. Augustine Fou, a 12 year pioneer of adfraud research, originated from his experiences in the digital marketing industry where 20 years ago he discovered click-through rates (CTR) exceeding 100%.
Traditional analytics tools couldn’t reveal the extent of this fraud, nor could they provide supporting data, leading him to develop the in-ad / on-site JavaScript tag methodology deeply analysing online campaigns without collecting personal, private information.
Capabilities were added to track ad impressions, measurement for humans, viewability, attentiveness, cookieless attribution, and addressing the issue of brand safety.
To maintain data integrity, robust cyber security measures are included, preventing tampering and ensuring the accuracy of detection.
Truthsets.Online is globally licensed with an Africa exculsivity for FouAnalytics.
These real-world results are examples of campaigns for the top 4 brands in their markets, as analysed and compiled by Truthsets.Online in collaboration with and licensed by FouAnalytics. The numbers are important, but so is the significant range between high and low.
These are applicable to various campaign media types and buying processes: including direct buy, programmatic campaigns, inclusion / exclusion lists, social media (‘walled gardens’) with / without ad network inclusion.
How Good or Bad Can The Numbers Really Be For Any Given Campaign?
Know drop-off rates right through to human viewability
Advertisers are spending 300% more, on average, than they should on their digital marketing plan Ad budgets due to ad fraud.
Up to 80% of some brands’ website marketing strategy Ad campaign budgets are fraudulently wiped out by bots.
Spend less on fake impressions and reap real ad ROI benefits. Get an honest reflection of where your spend is disappearing.
These cutting-edge methodologies, tools and analytics are now available for forward-thinking marketers dedicated to shaping their brand’s digital future.
FouAnalytics, powered by Truthsets.Online, is to online advertising what Google Analytics is to websites—a game-changer.
Ever questioned if bots are skewing your website’s bounce rates? Worried that a significant portion of your conversion metrics might be non-human? Pondered if a substantial amount, sometimes as high as 80%, of your paid ad impressions never reach a real person or remain unseen?
Concerned about the efficiency of frequency capping and geo-targeting in your campaigns? Curious about which publishers are truly adding value to your ad spend and where you might be losing money to ad fraud?
Truthsets.Online offers the answers with precision and insight.
For decision-makers committed to their brands’ success, spearheading the fight against Ad fraud, supply chain inefficiencies, and their effect on business performance, Truthsets.Online is your new path to optimising campaign performance including protecting your brand’s reputation.
Schedule your FREE trial, compare results with any other source, see new realities and possibilities, and be the catalyst for your brand’s journey to distinction.
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